A few days ago, at the 2024 Chengdu Auto Show, Beijing Hyundai debuted with heavy new products such as the fifth-generation Shengda and the 2024 Kusatsu. In today's world of new energy, Hyundai is still holding on to the traditional fuel car market and walking out a differentiated path. So the question is, why does Hyundai dare to go its own way? The answer may be: in China, for China, and for the world. A few days ago, at the 2024 Chengdu Auto Show, the fifth-generation Shengda was officially ushered into the market, with a total of five models priced at 195,800-268,800 yuan, directly knocking the price of the joint venture side of the box SUV down to less than 200,000 yuan. If you count the replacement premium price, it comes to 185,800 yuan, the threshold is further reduced. For the fifth generation of Shengda, it can be said that the price of the joint venture square box SUV directly hit down. On the one hand, Chinese consumers are currently attracted to the square box design, especially Haval, Jetway and other Chinese brands have made efforts in this market segment. Hyundai seized this opportunity to bring the first joint venture “square box” model. With the industry's first hidden rock-climbing handles, bi-directional opening and closing of the AAF active grille, and a larger lower fender, the fifth-generation Shengda instantly became the center of attention in the market. On the other hand, in terms of space as well as comfort, the fifth-generation SITA puts forward the concept of a mobile five-star outdoor suite. Front zero-gravity seats, two-way open armrest storage, class-exclusive 5-seat/6-seat/7-seat models available, up to 2046L trunk volume, Nappa seats, BOSE audio, etc. This set of combinations down to the fifth generation of Shengda is comparable to a mobile five-star bed room, so that the family can easily enjoy the comfort of the outdoor life of the light wild. Of course, Hyundai's product refreshment goes far beyond this. 2024 Custo, with minor appearance adjustments and optimized configuration updates, is suitable for business and home. The new Elantra family, the track genes into the product, the young, sporty label pinpointed to death. The concept of “two rooms and one hall” proposed by Mufasa also makes more users feel the forward-looking layout of Hyundai. What can be felt is that the renewal of every Hyundai product is a deep insight into the needs of the current Chinese consumers, and also shows its determination to plow into the Chinese market.